Strengthening Customer Relationships through Email Marketing

required email address will not appear in your databaseСart abandonment email reminds recipients that you still have their abandoned product in your cart for them. Those who were just browsing and weren't ready to buy often forget about the purchase completely, so sometimes a quick reminder is enough to get shopping cart abandoners over the barrier.These are trigger emails that are sent to cusFirst of all let's start with the basics and 

say that according to recent research, the average shopping cart abandonment rate is 84% which is extremely high and manifests itself in lost revenue and lost sales.In such cases, cart abandonment emails are a great help because they bring lost sales and lost revenue back. According to As you can see, cart abandonment emails are a great tool to help recover lost 

customers and recover abandoned carts and every online sales business should adopt them in their business strategy.When to send cart abandonment emailsWhile cart abandonment emails are quite effective, they need to be perfectly timed. Your online store can’t just flood a person with this kind of email and hope that he will return. Send cart abandonment emails too 

quickly and go straight to your spam folder

you may be considered a spammer. Send them too slowly and the customer will forget about the abandoned product. As a result, you must follow a clear series.even abandoned cart email best practicesIn order to take advantage of abandoned cart emails, you need to follow some rules and trends that will boost the design process of this email type. We’ve gathered five 

that you should utilize in your email campaign.Start with a concise subject linesAny abandoned cart email template starts with the compelling email subject lines. A perfect subject line hints to the customers about what’s inside the message.Of course, we may say something, like “You left something in your cart” or “You forgot to checkout”. But this is not the 

best idea.One of the great abandoned cart email examples with such a subject line is an email from jewelry manufacturer Monica VinaderWhen customers choose a product there’s always something that caught their eyes. It can be price, shape, manufacturer, and the whole list of various characteristics. As a result, you can use them to bring your customers back by displaying this product again in an abandoned cart email. Usually, it works like this. You  

email And only then when sending 

this trigger, the necessary data is pulled up instead of variables, namely: price, description, picture, and link to the product.For example, you can add a product photo, its price, color, how many items are left in stock, and so on. Just like the ASICS brand of sports shoes and clothing did. Seeing the product again might ring the bells why he or she wanted to buy 

it.Even though you can remind your customers why they left your product in the cart, it might not be enough to encourage customers to buy it. So it would be wise to use a time-tested call to action buttons for maximum effect. Work out your buttons to make them eye-catching and easy to read. Besides that, use your imagination to make them both unique and impactful. 

Besides that, you should always remember that your emails will be opened on mobile devices. As a result, you must keep in mind mobile screen nuances when creating your call to action buttons. Stripo can help you create flawless call-to-action buttons for mobile devices. For example, you can stretch the button across the entire width of the mobile screen or use a 

larger font than on the desktop version of the email

And most importantly, you can make all changes without a single line of code. Discover best practices for mking an exceptional call to action buttons with Stripo research is the Theory of Planned Behavior (TPB) developed by (Ajzen, 1991). TPB proposes that an individual's behavior is driven by their attitude towards the behavior, subjective norms, and perceived 

behavioral control. Attitude represents the individual's evaluation of the behavior, subjective norms denote the social pressure to perform or not perform the behavior, and perceived behavioral control refers to the individual's perceived level of control over the behavior. Another relevant framework is the Stimulus-Organism-Response (SOR) model introduced by 

(Mehrabian and Russell, 1974). This model Customer retention is one of the issues that is widely discussed, therefore it is necessary to have a study that explores it, to find out developments up to now. the goal of this literature review is to find out the relationship between customer retention with other variables so that you know the development from time 

Conclusion

Customer experience has drawn a great deal of attention from scholars and business practitioners in the past few decades (Becker & Jaakkola, 2020). Successfully designing and providing customers with an optimal experience has become a central priority for marketing theory and practice (De Keyser et al., 2020).Customer experience plays a key role for firms in creating a sustainable competitive advantage and building good customer relationships 

and is thus a fundamental element of firms’ success in both online and offline channels (Barari  The rise of omnichannel business will create more and more customers that adopting online and offline channels and using omnichannel services simultaneously to complete the process of shopping For omni-channel consistency at lower levels of customer experience quality, customers prefer consistency at higher levels of quality and for omni-channel 

inconsistency where offline customer experience quality is lower than that online, customers prefer omni-channel inconsistency, where offline customer experience quality is higher than confirm that a customer's perceived online–offline channel integration increases their patronage intention directly and through the mediating role of consumer empowerment and satisfaction, additionally, as a moderator, consumer service experience consciousness does