The Impact of Brand Loyalty on US Businesses

To his credit, Heer is a great writer, but one with a particular talent for self-parodying contrarianism. For example, two years ago, he tweeted the following list of the top five Christmas movies:It's such a ridiculous list, so self-consciously pretentious in its provocation, that one can only admire the arrogance. The funniest part is that he's not wrong. Perhaps Eyes Wide Shut is a stretch, but Heer appears to have a fondness for the film. In the previous four years, he's tweeted over a dozen times about it being either Kubrick's best film, which is crazy, or the best Christmas film, which is both stupid and unnecessary.But, as the French say, everyone gets his own gout, so I'll abstain from making any further comments and instead present my own definitive contrarian-but-correct top ten. You won't find much recent Hollywood fare, and you certainly won't find Richard Curtis's smarmy creep-fest, Love Actually, which is inexplicably beloved by people who wouldn't recognize love if Socrates showed up dressed as Cupid and read them the Symposium, underscored by the overture to Tristan und IsoldeInstead, these are the movies to watch after the obligatory viewings of It's a Wonderful Life, A Charlie Brown Christmas, and Scrooge (the 1951 version starring Alistair Sim, which is considered the best of all Christmas films), while there is still sherry in the decanter and dishes or guests to avoid. Here they are, in no particular order, starting with the ones Heer got right:Fanny and Alexander (1982

A five-hour epic about an unhappy 

home life in early 1900s ppsala may sound like a slog, and it is, but it is also one of the most beautiful films ever made, and the first hour, which depicts the family in happier times, captures a postcard-perfect Swedish Christmas celebration, complete with snowy streets, a nativity play, real candles flickering on the tree, and a Christmas party from a bygone era when adults still dressed like grownups.Metropolitan (1990).Imagine Fitzgerald writing a John Hughes film. Whit Stillman's debut follows a group of college-age UHBs ("urban haute bourgeoisie") as they negotiate the Manhattan Christmas party season near the end of the 1980s. Stillman (drawing on personal experience) is undoubtedly overly sympathetic to a decadent class out of time in a world undergoing revolutionary upheaval beyond the Plaza and Pierre ballrooms and their parents' Upper East Side parlors. However, the cultural elite that has succeeded them is cruder and uglier in every manner.The Dead (1987).The dying John Huston directed his daughter Angelica Huston, who shines as the female protagonist in this rendition of James Joyce's novel of the same name, which I consider to be the finest of all short stories. Mostly close to the original text, the film depicts cinematically the sorrow of Joyce's reflection on love and marriage, culminating in his magnificent lyrical description of snow falling "all over Ireland."

Terry Gilliam's masterwork improves 

with each passing year, becoming less premonitory and more like prophesy. In 2022, the futuristic world in which ordinary lives are smothered (sometimes literally) by technology and bureaucracy, subject to constant surveillance by a government marked equally by incompetence and corruption, and sustained by recycled entertainment and the grotesque surgical pursuit of perpetual youth appears less fantastical. Monty Python's translation of Orwell is a work of inimitable genius.Finally, something light. A champagne cocktail featuring a film from Hollywood's Golden Age. A detective adventure starring the wittiest, cutest couple trading top-notch banter as they follow the title culprit throughout New York, puppy in tow, sustained by a cascade of cocktails (someone once counted how many Nick drinks in the film: 21). This pre-Hays Code gem is, unfortunately, nearly impossible to find nowadays (the last time I saw it, it was projected on the brick wall of a Washington DC pub), but it's worth the effort.Are you enjoying the Hub? Donate $5, $10, or $15 to support a completely Canadian perspective on the major problem of the day and receive a charitable tax receipt.
Trade Places (1983)

Dan Ackroyd, Eddie Murphy, and Jamie Lee Curtis

What else do I need to say? Oh, and it's directed by John Landis at his most crazy. A topsy-turvy morality story whose ending provides a glimpse of the justice that Wall Street's titans deserved following the Global Financial Crisis but never receivedThe Lion In Winter (1968)And you think your family is dysfunctional over the holidays. It is Christmas 1183, and Henry II (Peter O'Toole) must choose which of his three defective sons will inherit the kingdoms of England and Aquitaine. His decision is complicated by his waspish wife, Eleanor (Katherine Hepburn, who shared the Oscar for Best Actress), a plotting King of France (Timothy Dalton), and the King of France's half-sister, who has been promised to whichever son inherits the throne and is also Henry's mistress. As Geoffrey, the neglected son, says, "Ah, Christmas, warm and rosy time, the wine steams, the Yule log roars, and we're the fat that's in the fire."A mordant, chatty, and blood-soaked gangster film set in Bruges, where two Irish hired shooters await the decision of a savagely smarmy English mafia boss. If it doesn't sound like Christmas, it's probably because you're a normal, well-adjusted person. For the rest of us, it's a profound, and often hilarious, meditation on the pitiless logic of revenge and the possibility of atonement.

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