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B2B Content Marketing Strategies for Financial Services

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Podcasts' Function in Corporate Communication Over the past few years, conventional methods of business communications and their one-sided, persuasive application have lost most of their relevance and validity. Information acquisition and distribution as well as communication's surroundings are changing rapidly. Particularly because of digitization and mediatization, businesses rely on offering fresh technologies and channels of communication directly to pertinent stakeholders (Zerfaß & Piwinger, 2007, p. 14). Chang and Cevher (2007) assess podcasts as a helpful tool for businesses trying to boost their online presence and reach (p. 266). They note that it might be employed as a "[…] pull mechanism" in order to draw a niche audience (Chang & Cevher, 2007, p. 264). Since most podcast users are younger target group members with low scattered loss, podcasts also help to reach this younger audience (Chang & Cevher, 2007, p. 273). Furthermore, the auditory m...

Using Testimonials to Boost B2B Content Marketing

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Once the Facebook pixel is set up, it starts working every time a visitor visits your website, say for surfing. Reviewed within the Events Manager found on your Facebook pixel page, this pixel records these events—that is, activities. This helps you keep an eye on your audience's activities—that of voters, constituents, or supporters—whatever their level of involvement. Retargeting people who have visited your website in forthcoming Facebook advertising campaigns also helps you to re-connect with your community. A diagnostic tool meant to help you confirm the correct operation of your pixel is the Facebook Pixel Helper. Install this Chrome extension to evaluate the activities and accuracy your pixel detects. After effective installation, a small icon will show up next to the address bar of your browser. As well as their successful lonterest-based advertising on other websites in addition to Booking.com and their apps, once activated a pop-up window will offer insights into the pixe...

Enhancing B2B Content with Visual Storytelling

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Not taken into account are pany-owned and used for brand communication. The worldwide BBC-Global-News-Study "Audio: Activated" from 2019 shows the success of business podcasts. Based on the phrases they hear in the podcast, the research reveals among other interesting facts that listeners create unconscious, mostly positive associations with the company (BBC Global News, 2019). High brand interaction results from the conversational  and intimate setting of a business podcast—referred to in the study as "branded podcasts." Companies can simultaneously present their brand messages at times that would not usually offer a chance for this kind of material. Podcasts thus become a valuable complement to the mix of communication ( BBC Global News, 2019). A flexible instrument in the brand communication process, corporate podcasts find use in several spheres. Apart from  outside branding, they can also present a creative chance for internal communication knowledge transfer (...

Creating a B2B Content Marketing Playbook

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together toward a shared objective, brands and influencers Working with influencers generates brand exposure, according to 84% of brand marketers, and 74% of influencers themselves agree. While 70% of influencers are helping brands increase their material and events online, 75% of them believe they are educating an audience on a vital problem, thereby impacting a commercial outcome. Regarding lead generation, 69% of brand managers rely on influencers to assist in creating fresh leads; 43% of influencers feel they are enabling brands to create  demand and leads. This disparity indicates that, given the goals of their respective businesses, brands and influencers require more effective communication. It is not surprising to see that 14% of influencers are helping brands drive and support CSR initiatives – a trend we expect to see rise going into 2021 as we become more ethically conscious consumers and clearly value influencers in raising awareness.Understanding what influencers expec...

How Email Automation Boosts Retention in E-commerce

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more attached to the brand providing access to exclusive content, such as special offers or product sneak  companies can create unique and engaging experiences, increasing customer loyalty in the long term. Fourth, implementing e-mail automation in marketing strategies is a smart step to increase efficiency and customer engagement in the e-commerce  context. By leveraging automation tools, companies can send personalized messages automatically, providing quick responses to customer activity. One effective example is sending purchase reminders, where customers who have abandoned their shopping cart can receive a reminder e-mail, encouraging them to complete the transaction. E-mail automation  also makes it possible to send product reviews in a timely manner after purchase, taking advantage of the moment when the customer's experience is still fresh in their minds. This can stimulate customer participation in providing feedback, build brand credibility and help potential bu...

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